When customers are happy with your business, it's because you're doing things right. That means creating experiences that not only meet but go beyond their expectations, again and again.

To make sure customers stay satisfied, there are a couple of simple things you can do. First, put yourself in their shoes and see your business from their point of view. Look at every step and think about how your choices affect them. Then, use feedback from customers and employees to figure out where things go wrong and make them better. Find resources, inside or outside your business, to solve these problems and come up with a plan to keep customers happy. Train your employees to carry out these solutions consistently.

Now, let's talk about what happens when customers are happy – how does it relate to keeping them around?

Well, the goal of customer satisfaction is to make sure they come back to you. When they do, it means more money for your business without spending a lot on finding new...