Black Owned Business Marketplace & Racial Justice in America

 

In this episode Chris interviews Ray Thomas, founder of the Black Business Zone, an online directory for Black businesses. Thomas created this marketplace to connect buyers to Black business across America. Their discussion centers on the effects of 2020– a year of protests, pandemics and poverty that had and continues to have a crippling effect on the Black community. As Thomas points out, Black businesses closed at twice the rate of non-Black business. That rate of closure is devastating to the Black economy and the communities they serve. With a little help these businesses can receive support and prepare for unforeseen circumstances like 2020 through workshops, community engagement, and ecommerce as a way to boost sales.  Tune into the show to learn more about how to grow your own Black business or support another.

Chris Bryan:

So on May 25th of this year, in the middle of the pandemic, the Minneapolis police killed George Floyd. It sparked worldwide protests about...

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How to protect a business from bad publicity 

 
You know what they say about publicity? The whole “All publicity is good publicity” notion? Well I beg to differ. There is bad publicity and if you are not careful, it can tear down a business you took years to establish. In this internet age, all it takes is for one unsatisfied customer to go online and rant about their displeasure with your business. Whether it is on Facebook, Yelp or any other social media platform, that post could pick up steam, go viral and before you know it, the entire web would be talking about it. Now, if you run a business, the last thing you need is having people associate your business with bad products or services. That is why it's important to address any form of bad publicity before it becomes widespread. In this article this, I will show you some effective ways of dealing with bad publicity. So let's get to it.

Build your brand reputation in advance
First off, it is important that you build the reputation of your brand in advance. Ensure...
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Five🕔 ways to engage customers and increase Cust😁mer Satisfacti😁n

 
1st...Utilize technology and find ways to engage and interact with the customer to find activities for them to exercise their senses. Whether it's touch, visual or audio, you should find creative ways for customers to experience the environment through their five senses

This story was inspired during a visit with my kids to Applebee's. The restaurant had tablets on the tables, where the kids can play games, you can place your order, pay your bill and even watch movies. All these activities are designed to increase the engagement with customers while they're in your store.

Having a flat-screen TV has become commonplace in most businesses. People need to feel connected, so having cable t.v, satellite radio or even just back ground music that fits with your brand's personality, will keep customers engaged. You want to educate, entertain and inspire them, all while keeping them engaged.

2nd...Identify, hire and train people to comfortably interact and engage with your...
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Jamaican Restaurant Customer Survey

 
As a proud Jamaican who has lived and worked in corporate America for over 20 years in the capacity of quality engineering/management, Chris Bryan is passionate about his culture, food and seeing Jamaican restaurants and businesses thrive and live up to their full potential. In this vein, he has conducted surveys to find out the experiences of people who have had the opportunity to eat at Jamaican restaurants in the New York area. This survey revealed information that Jamaican and West Indian restaurant owners should pay attention to so they can guarantee the satisfaction of their customers.
This post is not only beneficial to Jamaican restaurant owners but also non-restaurant owners alike who can pass this vital information on and impact businesses in their community. So, we encourage you to share this message as it identifies issues and provides achievable solutions around Customer Satisfaction.

Reason for performing this survey
As he completes his upcoming book “ Building...
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