When customers are happy with your business, it's because you're doing things right. That means creating experiences that not only meet but go beyond their expectations, again and again.

To make sure customers stay satisfied, there are a couple of simple things you can do. First, put yourself in their shoes and see your business from their point of view. Look at every step and think about how your choices affect them. Then, use feedback from customers and employees to figure out where things go wrong and make them better. Find resources, inside or outside your business, to solve these problems and come up with a plan to keep customers happy. Train your employees to carry out these solutions consistently.

Now, let's talk about what happens when customers are happy – how does it relate to keeping them around?

Well, the goal of customer satisfaction is to make sure they come back to you. When they do, it means more money for your business without spending a lot on finding new...

In this episode Chris interviews Ray Thomas, founder of the Black Business Zone, an online directory for Black businesses. Thomas created this marketplace to connect buyers to Black business across America. Their discussion centers on the effects of 2020– a year of protests, pandemics and poverty that had and continues to have a crippling effect on the Black community. As Thomas points out, Black businesses closed at twice the rate of non-Black business. That rate of closure is devastating to the Black economy and the communities they serve. With a little help these businesses can receive support and prepare for unforeseen circumstances like 2020 through workshops, community engagement, and ecommerce as a way to boost sales.  Tune into the show to learn more about how to grow your own Black business or support another.

Chris Bryan:

So on May 25th of this year, in the middle of the pandemic, the Minneapolis police killed George Floyd. It sparked worldwide protests about...

“The way that you treat your employees and the policies which you have in place to manage your greatest asset (your staff), both have a direct impact on your customers and their feelings toward your brand. The principles that you apply to your employees will be mirrored by them when they interact with your customers. ” - Quote from Chapter 8 of my upcoming book: Customer Satisfaction. It's not just your promise, it's your business.

--------------------------

The way employees are treated and the organization policies in place have direct impact on how those employees will treat the business' customers. So, there should be a well thought out process in place to make sure that your employees, who are your first customers, are well treated. Wilmot Wright, an expert in the human resources and payroll field and servicing of small business owners, has compiled a series of services that can be provided for small business owners with realistic employee-related problems that...

The sad truth is that half of the businesses in our community will not exist five years from now, and in 10 years only a third of them will actually be still in business. One of the greatest fears of a small business owner is, staying alive and staying in business.

I got a chance to discuss various topics related to the financial health of small businesses with my guest, Safie Russell, a CPA with a Masters in Taxation. Safie has an extensive background in finances with over 18 years, starting out with the Big Four working in public accounting, worked with business accounts of all different sizes, and is now serving the small business community through her own company. SDR Consulting Inc, helps small businesses from formation all the way through to tax preparation and all the stuff in between. In this discussion she provides insights to some questions that I posed on behalf of small businesses owners.

Why do you think so many small businesses fail within their first five years?

What...

Once again I got a opportunity to sit down with an entrepreneur that serves the Small Business community.

We know and understand the importance of small businesses to our communities, to our country and the world. They are a significant portion of the economy, providing jobs, paying taxes, and providing goods and services needed by our communities. They really are the backbone of this country. 

In my conversation with Janneh K. Wright, author, speaker and business leader, we focused on numerous topics critical to the survival of Small Businesses. 

He is the owner of Primus Business Management, an outsourced consulting organization, that has been around for about 18 years. They help business owners get back their time by providing accounting experts, HR management experts and perform administrative services.

In our conversation we delved into a recent discussion Janneh had on "Five Creative Ways to Support Small Businesses ". I asked to...

I'm always excited to talk to, entrepreneurs, especially when they play in the same space and serve the same type of customers, which are small business owners.

We know and understand the importance of small businesses to our communities, to our country and the world. As you know, each community is basically made up of, small businesses that are providing jobs, paying taxes, and providing goods and services needed by our communities. They really are the backbone of this country. I'm always excited to talk with people that are serving that same customer.

I recently spoke with Ali Valdes about creating systems to prevent your small businesses from going out of business.

Her business's name is Ali Valdes Operations Management and she is a business operations strategist who helps small business owners figure out and plan operations for your business and how to systemize and scale. Strategizing a plan of what systems that you're missing in your business, what needs to be...

This an oldie..but a goodie.

The message is so on point at this time of the year and especially in this season.

Take time to reflect as we end the first half of the year and be grateful that GOD has blessed us with life and the strength to enter into the 2nd half of the year.

Join me as I pause and reflect on so many things that have transpired over the past few months and take stock of progress towards the goals we set.

This is really an opportune time to take advantage of having EXTRA time and really sit down and do all the things that you never have time to do, whether it's enough of marketing, of training, of planning. This is the time that you want to take to do those things because, I'm telling you, coming out of this is going to be a different world. Customers are going to be more discerning. Many customers are going to ask "Where am I going to spend my hard-earned dollar?" Some of them may not even have an income, but they're still going to need to eat and they're going to be much more discerning, much more picky about who they patronize.

So if you're not open at this time, it's really important that you take advantage of the opportunity with no one around, employees not in the space, to really look at how you're doing business and, what's going to be your plan coming out of this? It can't be business as usual because the world is going to change, and we really have got to look at...